Question

Topic: Advertising/PR

I Need Some Ideas For A Btl Campaign For Coca-cola

Posted by Anonymous on 7/25/2010 at 10:24 AM ET 250 Points
Coca-Cola is the main sponsor of a music festival (rock, trance, house) and I have to prepare some BTL activities ( little campaigns, maybe little contests or other activities). The festival will take place in Romania in August and around 50.000 people are expecting to come.
All these activities are meant to increase the sales and I have to come with some proposals. The audience age is between 18 and 35. Can you please help me with some ideas? Many thanks
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RESPONSES

  • Posted on 7/30/2010 at 12:20 PM Accepted
    As you mentioned that, Coca Cola is the main sponser of the event. So what you have to do is develop attractive massage with appealing touch and displays all in the form of;
    Streamers
    mobilers
    Buntings
    .
    Also use electronic media and if possible display a big screen that contnues displaying massage.
    As a drink, you can use Kinley and Coke's pet bottle and can and focus on availability and convenience.
    Your POS material should be at prominant places like; at the right hand side of enterance at the opposite left and some in middle.

    No strategies worked best if implemented poorly.

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