Question

Topic: Advertising/PR

Dental Magazine In Need Of Ad Campaign

Posted by Anonymous on 7/28/2010 at 10:02 AM ET 125 Points
Hi there, we are a dental magazine focusing on dental products. We are looking to do an innovative campaign to promote the brand and need a really cool tagline or slogan. People don't really know what we are, but we focus on delivering information on dental products (tools that dentists use in their office) rather than procedures.

Thanks!
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RESPONSES

  • Posted by ilan on 7/28/2010 at 10:17 AM Member
    The vague info you gave us is not enough for ideas.
    But one thing I can tell you for sure.
    "Cool" is not cool for dental equipment. Especially when people don't know who you are. You should define your marketing objectives in a more sophisticated way for anyone to help you.
  • Posted by Gail@PUBLISIDE on 7/28/2010 at 10:29 AM Member
    I do like Phil's "The Source for All...."

    Another option:

    Dental Products to Make you Smile

  • Posted by mgoodman on 7/28/2010 at 1:08 PM Moderator
    Who is the target audience? Are you trying to attract advertisers or subscribers? What's the objective of your ad campaign? Or is this just one of those "It would be nice if the world knew we existed" things?

    If we don't know the objective, it's going to be pretty difficult to come up with a tagline "to promote the brand" to an undefined audience!
  • Posted on 7/28/2010 at 1:18 PM Author
    The objective is to get dental product manufacturers to advertise and to increase our circulation. The audience consists of dental professionals, including hygienists.
  • Posted by Jay Hamilton-Roth on 7/28/2010 at 6:56 PM Accepted
    If your magazine name clearly states "Dental Product News", then perhaps: Open Up And Say "Ah Ha"!
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