Question

Topic: Website Critique

Feedback On Usability/sharability Of Donate Pa

Posted by Anonymous on 8/4/2010 at 5:37 PM ET 125 Points
Looking for feedback on donation landing page on how effective this is to a. get people to donate and b. share the site. This is for a political client, so you may have to put your own political beliefs aside to answer the question. We don't typically work with political clients but took job and worked with political consultant on design aspects.

The url is www.robmccarthyforcongress.com/stop-the-insanity.html.

Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/5/2010 at 11:08 AM Accepted
    To be effective, you need social proof that Rob is the right person and that the donation will be well-spent.

    To be share-able, Rob's message needs to be more specific and less generic. What will he do that the incumbent didn't/hasn't? Why should I believe he will be able to? How can one person in Congress make a difference?

    Also - the page should specify the district he's hoping to represent.
  • Posted on 8/5/2010 at 7:11 PM Author
    Thanks everybody on the great feedback! I appreciate you all taking the time to take a look at the site. We're going to make a few changes based on your suggestions.
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