Question

Topic: Advertising/PR

Food Company Name

Posted by Anonymous on 8/11/2010 at 6:19 AM ET 250 Points
I urgently need a name for a company/brand.
i will be exporting spices blends eg: bbq chicken, lamb spice etc
I need a name to put on my packaging but I don't want it to be too spice specific, in case i decide to do other food products in the future. please help
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RESPONSES

  • Posted by Ryan Rutan on 8/11/2010 at 6:41 AM Accepted
    Hi Monika!

    Now we have a branding issue we can really sink our teeth into! Forgive me.

    Can you provide a little more detail on the product line, high end, consumer level, catchy modern feel, traditional old world kitchen feel...where are you based, what inspires your recipes etc...

    I would love to be involved in the process, but need a little more of a story to go on!

    Ryan

    [Skype address deleted by staff]
  • Posted on 8/11/2010 at 8:10 AM Author
    Hi Ryan
    He he he love the sense of humour. The product range is meat seasoning. (for stews, chicken, grilled meat, bbq etc) I'm not fussy if its modern or old style as long as its memorable and catchy. I'm based in South Africa and will be exporting to Europe. Something short and simple would be great as there is a multitude of languages in Europe.
  • Posted on 8/11/2010 at 8:11 AM Author
    FlavourFull is great, def going on the short list, thanks
  • Posted by Ryan Rutan on 8/11/2010 at 8:22 AM Member
    Glad to hear a little levity is appreciated!

    Are the recipes based on local tastes? This could provide some inspiration. Also, have you considered sub-branding each one with a fun name that says something about the taste?

    I promise, I am not just asking questions in an academic sense, just trying to get enough background to help you find something you'll love seeing on a bottle!

    Ryan

    PS: I'm currently in Cyprus, so I fall within your market area...feel free to send samples...for concept testing purposes!
  • Posted by marketbase on 8/11/2010 at 10:03 AM Accepted
    For consideration:

    SavorIt!

    or just Savory as a brand name


    Best,
    jag
    MarketBase
  • Posted by Ryan Rutan on 8/11/2010 at 10:45 AM Member
    Some Geography related names:

    29° South (the latitude of South Africa)

    Latitude 29

    Of course, you will then use a tag-line to provide context...

    29° South "A taste of Africa" etc.

    Waiting for some feedback from you!

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