Question

Topic: Advertising/PR

The Perfect Btl..

Posted by Anonymous on 8/13/2010 at 1:28 AM ET 250 Points
Dear Members ,

I am into product and brand management of the products whose target audience is 18-35 years old. My products are related to hairdryer, skincare, and even shavers/trimmers.
I have a limited budget to invest in ATL, so to promote beauty care among the young mass, could you suggest me the best available options (activities) to reach the minds of maximum mass...

Regards
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RESPONSES

  • Posted by shrinivas.ayyar on 8/13/2010 at 10:10 AM Accepted
    The standard options would be to go for coupons, sampling etc. You can do an in-mall activity. Or go for an editorial tie-up by giving out gift hampers.

    The bigger idea will be to understand what really matters to your target group and how is your pricing and marketing strategy. There is actually no standard "best solution" because thanks to the umpteen number of media options available there can be scores of good ideas. The key is to find out what will connect your brand to your tribe of consumers and ... Voila.
  • Posted by Jay Hamilton-Roth on 8/13/2010 at 3:34 PM Accepted
    How about a before/after (online) hair photo contest?
    How about a free makeover contest - people submit photo & brief essay on why they need a makeover. Online voting helps pick the top finalists.
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