Know-How Exchange : Advertising/PR

Team up with someone like Tide, going to areas of natural disasters and helping people wash their clothes.

At home shows instead of just taking a booth, set up a trailer out of the show- doing demos.

Take your road show to your dealers, set up in the parking lot. Make it festive and carivally.

Do a recycling program to get rid of the old appliance.

Create a contest or simple registration for your audience on a social media site. Offer to take your road show into the neighborhoods of these upper-middle classes and award a preselected number from those who registered to have his/her laundry done for a week. You'll pick up and deliver laundry pressed and folded, when necessary.

Fair season is coming up--county, regional, etc. where product demonstration reigns supreme. Consider adding your washing machines...Use a closeline (the 'old fashioned' dryer) strung across your booth/area, hang clothes on one side that have been washed in the washer (after); hang photos of the same clothes before they were washed on another...

Good luck,
jag
MarketBase