Know-How Exchange : Customer Behavior

Hello,

You could suggest to them to invest in a plan to determine where the people on these flights are booking their tickets and create a co-marketing campaign with these companies.

There are frequently advertisements in-flight for hotels (TV and in the printed media), but a large % of these will have already booked accommodation.

Understanding the customer profile here will be key in determining which co-operations will show the highest success rates, by understanding purchasing habits (from a travel agent, from an airlines directly, from a website offering multi-airline searches etc.).

You can then determine which portion of this population would be most likely to respond to co-marketed based on their fit with the hotel's customer profile.

I am happy to discuss further. Please contact my by clicking on my profile name above, and using any of the methods listed in my profile.

Kind regards,

Ryan

Ryan Rutan
Branding Brainiac

Certainly you don't have any control over the size of aircraft an airline uses.

Might be better to look at the DMCs (destination management companies) and see who they are promoting.

Pick your area
https://www.conworld.net/index.php/About-conworld.net/dmc-quick-finder.html

Hire native speakers from popular tourist countries to be their visitor concierge. Offer a wealth of related country-of-origin help: menus, hotel information, tours, access to doctors, etc. Then, develop a marketing plan based around something like: "See Thailand Your Way".