Question

Topic: Advertising/PR

Stop Teens From Driving Badly

Posted by Anonymous on 8/28/2010 at 11:36 AM ET 25 Points
I am manufacturing bumper sticker which say: HOW'S MY TEEN DRIVING? Call ______ ______ ___________

The parent of the teen driver will place their phone number directly on the bumper sticker (with indelible marker I provide) I'm selling 2 stickers and the pen for $9.95.

I'm completely new to the internet. Any ideas how I can get this to parents of teen drivers will be appreciated.
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RESPONSES

  • Posted by Gail@PUBLISIDE on 8/28/2010 at 11:59 AM Member
    Go to where parents hang out in the Internet -- many are on Facebook (and friend their kids!). There are bundles of parenting-specific websites that would likely accept guest blog posts about why you created the stickers and information about how to get them.
  • Posted on 8/28/2010 at 6:39 PM Member
    partner with driving schools to give them a percentage of sales from their website - wholesale to driving schools or high schools and could be positioned as a revenue stream for the schools - partner with M.A.D.D or wholesale to them - partner with insurance companies to offer to parents as part of value added incentive
  • Posted by Markitek on 8/29/2010 at 3:35 PM Member
    NuCoPro's "one major problem" is in fact the death knell for this. This needs a central number, a registry, automatic alert technology, all kinds of things. Nobody really within a sense of security would publish their private phone numbers on their cars.
  • Posted on 8/29/2010 at 6:50 PM Member
    Quick Google search shows the need. After much research, you'll need to decide if you can develop a better product, service and markets -- Good luck:

    https://www.howsmydriving.com/
    https://www.reportadriver.com/
    https://www.driverreport.com/
  • Posted on 8/30/2010 at 8:03 AM Accepted
    Yes I would have to agree. If I had a daughter driving around with a phone number and ability to simply do a reverse lookup so a pedo can find her address I should be locked up as well for being stupid enough to advertise her.

    Back to the drawing board I am thinking.
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