Question

Topic: Website Critique

Updated Landing Page - With Your Feedback!

Posted by AriRose on 9/2/2010 at 5:25 PM ET 125 Points
About 2 weeks ago I posted a question for a landing page review for our Human Resources consulting service. I received many great replies and tried to incorporate them all.

Please take a look at the new page and provide any final thoughts - https://www.cpehr.com/general/california-hrconsulting.html

This page ranks at the top of the SERPs for California Human Resources, and most related terms.

Thank you!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/2/2010 at 9:33 PM Accepted
    What are your analytics telling you? How much traffic converts to submitting an online form? Without keeping on eye on analytics, you're in a guessing game. Split test your landing pages to maximize your results.
  • Posted on 9/4/2010 at 2:48 AM Accepted
    It looks good, but I think the page elements are a bit distracting as the reader's eye has several places to go. It would be more effective if the copy would "tell a story" that leads to the obvious conclusion that signing up is the smart thing to do. Here is what I would change:

    First, determine the objective of this landing page. It looks to me like you want to generate qualified leads. If that is the case, create a text that speaks with the reader instead of to them and incorporate your testimonials into the text (as highlighted quotes, of course) support for the key points you are making. And make each major point into a sub-header, so it stands out. Then, provide some interesting offer to entice people to sign up. For example, a report about "The Top 5 HR Mistakes California Companies Make".

    Best of luck!
  • Posted by AriRose on 9/11/2010 at 3:43 PM Author
    Hi everyone. I was out of town and apologize for the delayed response and points. I appreciate all your feedback. I will tweek the page once again with your suggestions. Thanks!
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