Question

Topic: Advertising/PR

Wording For Christian Ministry Advertisement

Posted by Anonymous on 9/6/2010 at 7:22 AM ET 250 Points
Hello everyone :-)

I need some help with the wording for an advertisement in our local newspaper...

Background

A few months ago, we started our own church in South Africa. We have a few people coming to church every Sunday morning, but we then realised that many people visit their "own churches" every Sunday morning...We then got the vision to rename our church to "New Life Ministries" - it will therefore be a ministry, open to anyone from any church and services will only be held on Sunday evenings - therefore people will still visit their churches in the morning, but Christians across our town will come together (UNITED) every Sunday evening at our venue, as "New Life Ministries"...We will later invite pastors from other churches in town to preach and serve...New Life Ministries will therefore not be a "church" but a "ministry" which will "facilitate" the evening services...

Advertisement

I now have the task to advertise in our local paper, to say that our "church" has "closed down" to "make way for the new vision of New Life Ministries" - but how do I say "that the church has closed", without it sounding too "weird"...?

This is what I have thus far:

Last Sunday, we said “goodbye” to the
Cango Community Church, and introduced the vision for
New Life Ministries.

New Life Ministries will be an independent ministry, with
the vision of "uniting the body of Christ". Services will be
held every Sunday evening and anyone, from any church
is welcome to learn, share and grow together.

Join us this Sunday, 12 September, 5:30 for 6:00pm at
O’Flinn’s, c/o High St. & Loop St - Behind the Le Roux
Dorpshuis Museum.

But I don't think it says everything...How do I make it sound more like a "church service"? And how can I bring across the message that the "church itself" didn't undergo a "name change", but it is now a completely different ministry"? This is my main challenge...

If you require more info, please let me know...

Thanks for your help...

:-)
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RESPONSES

  • Posted on 9/6/2010 at 7:29 AM Accepted
    I like the way you've set up the "saying goodbye" part, but I think you can make the description of the new ministry stronger by focusing on the benefit your followers would realize.

    Perhaps it's community fellowship, feeling connected to the whole community of the faithful, etc. "Uniting the body of Christ" is not literally a personal benefit ... though it might be a nice feature. I'd work on some way to explain more explicitly what's in it for someone to show up on Sunday night ... what personal benefit they'll experience.

    Hope this helps.
  • Posted by Jay Hamilton-Roth on 9/7/2010 at 8:58 AM Accepted
    Instead of saying "goodbye" why not "rebirth" it? Or, like a phoenix, rising from the old ashes is a new church body?
  • Posted by michael on 9/7/2010 at 11:00 AM Accepted
    Perhaps you're better off explaining that the mission of the church was ALWAYS "to unite the people of God in such a way to build a broader community."

    This way you can say you've learned that it is better together at "off times" since it is not NLM's goal to compete with the local bodies, but to enhance collaboration of the bodies.


    Michael
  • Posted on 9/7/2010 at 11:14 AM Author
    Thank you for the comments thus far...It has already helped quite a lot...

    This is what we decided will go to print:

    Last Sunday, we said “goodbye” to the Cango Community Church,
    and introduced the vision for New Life Ministries...

    New Life Ministries sets the platform for anyone, from any church to
    UNITE, by coming together as the body of Christ, to learn, share and
    grow together as ONE.

    Services will be held every Sunday evening, to allow everyone to
    attend their church’s morning services, as New Life Ministries deeply
    values every church and every preacher, in-and-around Oudtshoorn.

    Everyone is welcome to attend, so invite your friends and family

    Join us, starting this Sunday, 12 September, 5:30pm for 6:00pm at
    O’Flinn’s, c/o High St. & Loop St. (Behind the Le Roux Dorpshuis).

    Just imagine what will happen when we UNITE as the body of Christ

    @Michael, thanks for your comment - it really was insightful. It was our vision (aim) from the beginning to "make a difference" and "reach out and work together", but unfortunately a lot of pastors and people felt "threatened"...

    Thanks again for the comments... :-)
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