Question

Topic: Advertising/PR

Btl Activities For Cwg 2010

Posted by Anonymous on 9/10/2010 at 1:29 AM ET 125 Points
I am working with a Courier Co, am am asked to do some BTL activities to reach out to athletes or the tourists. Looking at the security concerns and other barriers , suggest some activities that can be carried out.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 9/10/2010 at 2:26 AM Accepted
    What a valuable post!!
    I was waiting for such valuable information. Thanks!
  • Posted on 9/10/2010 at 2:56 PM Author
    Pl go through the following link who doesn't know what "BTL" means.....

    https://en.wikipedia.org/wiki/Below_the_line_(advertising)
  • Posted on 9/10/2010 at 9:00 PM Accepted
    I don't understand where you are, what the objective is, or exactly who the target audience is. What benefit do you deliver to whom, and where?

    The problem isn't what BTL means. It's understanding enough about your situation to be really helpful. Perhaps a better briefing will yield some solid ideas you can use.
  • Posted on 9/13/2010 at 12:58 AM Author
    I want this activity to be conducted in Delhi, India. Common wealth games are scheduled in Oct 2010. Huge International tourist's are expected to pour in also quite a number of athletes are also coming. India is a good place to shop. All these audience (international tourists+ athletes) are expected to go around and shop and as a courier co i want to approach them and convience them on shipping with us the excess baggage which otherwise the airlines would charge huge money.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)