Question

Topic: Advertising/PR

Btl For A Toothpaste

Posted by Anonymous on 9/14/2010 at 2:30 AM ET 25 Points
Dear All,

I want some totally unique ideas for mall activation for a medicated toothpaste. Target market is 28 to 40 SEC A and B.

Any kind of activity should attract the target market only.

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RESPONSES

  • Posted by Gary Bloomer on 9/15/2010 at 5:01 PM Accepted
    All I can say is you've got some balls telling Phil "if you are a marketing student you should know what it is".

    Here's a piece of advice for you. Nix the attitude. Stop talking down to people, and tell us what work YOU'VE done on this so far. No one here is your servant.
  • Posted on 9/30/2010 at 5:55 AM Member
    Hello Twins_z so did you get a BTL idea for a toothpaste? I have a similar situation, im trying to qualify an instore/mall activation for SEC ABC1 women, aged 25-49.
    While the toothpaste is focused on superior oral health, i need an activity that engages my target consumers in a fun way, as to them Oral hygiene is seen as just routine currently
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