Question

Topic: Customer Behavior

The 5 Biggest Consumer Trends

Posted by Anonymous on 9/20/2010 at 1:59 AM ET 500 Points
Hello there,

I've seen many answers before to this question but I think it's worth asking it another time: which are, in your opinion, the 5 biggest trends that are going to impact consumers' behaviour (i.e., consumption habits) over the next 3-5 years, most notably within the beverage industry (but not limited to that, think broadly).

I'm thinking of big themes such as price sensitivity, eco-green shopping, online buying/information seeking, new austerity, health-concerns, staying-in vs. going-out, etc.

Also: when thinking of those, try to imagine whether the changes are going to impact the population at large or perhaps just a small (but affluent?) sub-set.

Thanks in advance for your replies,

Simone
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/20/2010 at 9:12 AM Accepted
    Health Benefits (new awareness/research of positive benefits of ingredients/preparation)
    Immediacy
    Increased face-to-face connections
    Price
    Stress reduction
  • Posted by Gary Bloomer on 9/21/2010 at 11:00 AM Accepted
    Dear yeah_yeah_yeah,

    The five biggest trends in customer behavior over the next
    3 to 5 years are likely to be:

    Value.
    Service.
    Reliability.
    Dependability.
    Choice.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Wilmington, DE, USA
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