Question

Topic: Website Critique

Www.sealandlogistic.com

Posted by Anonymous on 250 Points
Please critique our website as we have redesign it. Your detailed response will be highly appreciated.


www.sealandlogistic.com

Regards,

Salman
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    A few thoughts:
    * Make the email link at the bottom clickable
    * Your Flash animation won't be visible on iPads
    * Grammar mistakes ("reliable Logistics Provider is (sic) need")
    * A clear statement on why someone should choose YOUR company (instead of your competition).
  • Posted on Moderator
    Jay's comments are right on.

    I'd get rid of the Flash animation that now dominates the homepage, and replace it with a clear statement of the most important benefit you provide for your target audience (along with a graphic that clearly matches the message). And I'd make sure the message clearly identifies who your target audience is.

    The line "Your local logistics company" doesn't really tell me much, because I'm not sure what "local" means in this case. Are you local to everyone in the world? Or are most of your customers from Asia? Europe? Other?

    Site is nice and clean, easy to navigate.
  • Posted by Callan on Member
    Agree with Jay & mgoodman. Unless you're solely a B2B enterprise, make what you do look and sound simpler.
    You look to be offering a one-stop-shop solution so consider dropping the flash & replace with 3 linked sections "FREIGHT" (or "MOVE") "STORE" & "CLEAR".
    The flash is a site-killer and several of your images (stockshots) take too long to load.
    The "Clients" section doesn't list any clients & "Membership" should be changed to something like "Accredited" & placed under "About SeaLand".
    Consider getting a copy-writer.

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