Question

Topic: Advertising/PR

Situations Where A Boy Of 8 Saves The Day For Tv

Posted by Anonymous on 9/26/2010 at 10:47 AM ET 125 Points
Hi All :) I need some situations demonstrating a boys ability to save the day because he has had a special milk which makes him taller, stronger and sharper. Also a mother has to be seen in a passive role where she give him the milk.

In addition to this like the example given below I need him to champion a situation displaying his Taller Stronger and Sharper qualities.

One thought which is sort of ok is, there is a match being played and the boy cannot see past the people cos they are all taller than him. He tries in vain. Then we cut to the product window where we see the story of the special milk which is supposed to help children grow in many ways.

When we come back to the situation with the boy he has now got an idea runs to the wall behind all the people and demonstrates the 3 qualities of Taller, Stronger and Smarter by trying several times to climb the wall managing it then swinging him self onto a tree from the wall and sitting in it to watch the match with a view that is now way above the heads of the people that were blocking him.


THANKS IN ADVANCE :)
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  • Posted on 9/26/2010 at 9:48 PM Author
    W.M.M.A. thanks for responding here are the answers to your questions...

    No I am not being paid for this directly I just get a monthly salary from the Advertising firm.

    I am just doing some proactive work for a brand which I cannot name for confidentiality reasons. The brand team which I am not in seem to be stuck so I wanted to see if I could help.

    Well its really very simple the Milk is supposed to have the ability to help kids grow taller, stronger and smarter.

    In the story I need to communicate the 3 aspects.
  • Posted on 9/26/2010 at 10:32 PM Accepted
    You can create a scene in the playground, where kids are actively playing around and with each other. Also show that these kids drink milk everyday. And there is this kid who doesn't drink milk, he is thin, frail and no energy to play. The active kids is coaxing him to play more, but he is just too tired to play. When he starts drinking milk, he became happier and enjoys his time in the playground.

    Hope this helps.
  • Posted on 9/26/2010 at 10:35 PM Author
    Hi BigMoney thanks for the response but I need the film to convey TSS which is how the kid has an advantage in doing something as a result of him becoming taller, stronger and smarter (TSS) which is what he gets is visible benefits from the milk..
  • Posted by Jay Hamilton-Roth on 9/27/2010 at 8:24 AM Accepted
    It sounds like you're creating "Superboy", a mild-mannered child who when things get difficult, drinks up and transforms him/herself into "Superboy/girl". That could mean stopping traffic to save a puppy crossing the road, catching up to wildlife in a local park to get closer to them, etc.
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