Question

Topic: Advertising/PR

Fairs

Posted by hans on 9/29/2010 at 3:45 AM ET 125 Points
Hi,

I wonder if anyone has a tip on source were to find good information on why to use fairs as a communicative channel. I prefer if the source is more of placing fairs among other channels and not from a "fairy" source. Perhaps there is a source that also has some visionary ideas about how to develop fairs. Perhaps there is a fair anywhere in the world that has taken interesting steps to develop this fantastic channel when right used.
Best regards
Hans
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RESPONSES

  • Posted on 9/29/2010 at 3:50 PM Accepted
    Aren't fairs similar to trade shows in that sense? Or am I not using the term the way you intended it?

    If they ARE like trade shows, you definitely need to read Ruth Stevens's book, "Trade Show and Event Marketing." (https://amzn.to/bnl7AI) It is clearly the best book on the subject.
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