Question

Topic: Advertising/PR

Marketing For My Gold Show Biz

Posted by Anonymous on 10/3/2010 at 12:40 PM ET 125 Points
I'm starting a gold show home party business in my area. Currently, I am partnering with a friend who's company operates mostly on the west coast and northeast (i'm located in the south). However due to the market saturation for actual gold shows, I've decided to concentrate for now on the home party market. Currently, I plan on trying to partner with various other home party businesses.

My question is what are some of the most cost effective/efficient methods of marketing. I understand my question may be seen a somewhat vague. However, I'm looking to target both existing businesses and individuals. Should I go simple with postcards and brochures which is cheap but difficult to achieve market coverage or should I go with something more expansive. I don't have a ton of money to spend on advertising ($3,000 +/- budget). any help (sans ridicule) would be appreciated :) Thanks
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RESPONSES

  • Posted by Gail@PUBLISIDE on 10/3/2010 at 12:58 PM Accepted
    Your biggest challenge won't be the tools you promote your business but the messages in them.

    Educated individuals who want to sell their gold know that the best way to make top dollar is to have a certified jeweler gemologist determine the value of your pieces before distributing cash. You will have to prove your credibility before people know you are the right person with whom to entrust their gold sales.
  • Posted by michael on 10/4/2010 at 8:24 PM Accepted
    a home show is a home show is a home show.

    Check the Womens Direct Marketing Assn website (I forget it off hand) but they put out a book called "Build it Big" which has lots of working ideas.

    Michael
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