Question
Topic: Advertising/PR
Event Ideas For Blue Collared Workers
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My client is in the business of 'instant money transfer' and its offices are all over the globe.
The target audience as per the brief given by the client is 'blue collared' workers.
They would like to do a series of 'low budget' events ( about 8-10 events a year) and create awareness.
Any ideas of any exciting events other than a fun fair.... ( or even a talent show which has been done several times over and it is loosing its charm..)
Any help will be much appreciated...