Question

Topic: Advertising/PR

Campaign Name

Posted by Anonymous on 10/7/2010 at 1:37 PM ET 25 Points
I need help with a tagline or name for our bank's image campaign. I want the series of ads to all have the word "Our" in it. "Our Story", "Our People", "Our Community" "Our Committment", etc. How do I name this campaign? I would like to somehow incorporate the word "Your" into it, since it has "our" in it.

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RESPONSES

  • Posted by michael on 10/7/2010 at 1:45 PM Accepted
    I've seen campaigns with the "Y" as open, welcoming arms.

    Michael
  • Posted on 10/11/2010 at 1:34 PM Accepted
    Howabout: Other banks may have more branches...but OUR roots are local.
    The tagline shows the strength, security & stability of a tree, but also works in the "our" local community relationships that people come to trust in a bank.

    Kurt
  • Posted on 10/12/2010 at 1:19 PM Accepted
    "Y Don't We Talk?"

    Your desire to do business with a bank you can trust....Our History

    Your need to deal directly with real people....Our Staff

    Your request to be more than an account number...Our Philosophy.

    Your Banking Needs. Our Banking Solutions. or Our Banking Solutions Meet Your Banking Needs.

    (Play off of the letter Y, and remember you cant spell "Your" without "Our"
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