Question

Topic: Career/Training

Masters In Marketing Benefits (w/ Bba (marketing)?

Posted by Anonymous on 10/12/2010 at 2:20 AM ET 50 Points
I'd like to do a masters in marketing to build on my existing marketing knowledge. Currently, I already have a BBA with marketing major - but when looking at the masters program content I found that much of the areas overlap already with what I've learned as an undergraduate. This is for the benefit of non-business background individuals who are also accepted into the program. Could anyone advise if marketing masters such as this, generally, are covering more in-depth marketing content than that of a BBA? And hence would add to my knowledge? If not then I question if would really be useful for me to do. My plan was to do it part time alongside my job so that I could see how it applies as I go along. It would also involve a dissertation which I think I could learn alot from doing. The BBA, as it lacked a final year project, really just felt quite unstructured and too theory-based. Now, I'm having trouble applying what I know. Any advice would be greatly appreciated! Thanks.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Chris Blackman on 10/12/2010 at 5:39 AM Accepted
    You haven't said where you would be studying the MBA but from your description it sounds like there is going to be considerable overlap.

    You might find you can get exemptions and RPL for some of the modules you have already completed within the BBA.

    Alternatively, you may find there is scope to pick different electives that will widen your horizons. No point going over trodden ground.

    Whatever you choose, all the best with it!
  • Posted on 10/12/2010 at 10:27 AM Author
    Thanks for your replies.
    I will check out both whether I can get exemptions from some courses and alternate courses/specialised areas both of which I hadn't considered.

    ASVP/ChrisB: excuse the cluelessness, but RPL is...? And to clarify I was considering and MSc in Marketing with Bradford University in the UK, but actually I would be completing it by distance learning through a centre which offers local tutorials, guest lectures and online tutor support (I'm living in HK and there is a lack of local postgraduate programmes).
  • Posted by Peter (henna gaijin) on 10/12/2010 at 12:12 PM Accepted
    Masters programs do get into more details than undergrad work.

    I have a similar background to what you are considering. My undergraduate degree is Business with Marketing Concentration. When I went for my MBA, I considered the same issue you are considering. My solution was to focus on International Management, which allowed me to take some different classes (various international focused classes, such as International Finance) to broaden my knowledge, but also allowed me to take a variety of marketing classes with the international focus.

    One note - my MBA is from almost 20 years ago now, back when classes not marked as international did not have as much international focus that they likely have now, so check to see if this could work for you. But if not, the same thought could be followed - to get an Masters or MBA with a different concentration than marketing so you can avoid a lot of class overlap.
  • Posted on 10/14/2010 at 5:35 AM Author
    Thanks for your info Peter. I will be sure to look into what all of you have pointed out and hopefully ít'll help me decide what I should do! Thanks again.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Career/Training)