Question

Topic: Customer Behavior

Consumer Research, Blogs, And The Buy Cycle - Help

Posted by Anonymous on 125 Points
Hello,

I'm wondering if you can help me with some statistics I'm looking for for a client.

We would like to know the % of consumers who visit a blog to conduct research on what they're looking to buy at some point during the sales cycle.

Even better would be the % of those customers who return to the blog where they found their research when it's time for them to buy.

Thanks,

Justin
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RESPONSES

  • Posted on Accepted
    I'd be amazed if the information you're seeking were actually available ... and I'd certainly want to know the research methodology that was used. This sounds like something that would be impossible to research in a way that would yield valid, projectable results.

    Further, I suspect the answer would vary considerably based on the industry/product/service category and active brands in the category. B2B or B2C? Retail/wholesale? Consumable or capital equipment? Too many variables to have the research make sense.

    If you knew the percentage, what could you possibly do with it?
  • Posted by iFocus on Accepted
    I'd guess that you'd need to set up yourself a blog (www.yourname.com NOT yourname.blogspot.com or similar) and host it with a reputable host so to have access to cpanel then to monitor your blog's visitors through Webalizer or Awstats.
  • Posted by matthewmnex on Accepted
    I agree, very very dificult to get data, However, I am sure that 'blog' is the right question.

    There are hundreds of shipping 'comparison' sites where professionals compare features and pricing of items across different retailers.

    You could probably get some data on user who visit these types of sites in terms of volumes and page views but to actually link that back to a conversion would be really tough. Only the retailers themselvesw ould have access to the lead data and affiliate commissions that they pay and I am sure they are not making that public :))

    The lines are also very blurry now between what is a blog and what is a web site.

    The idea of a web log was a pretty personal thing like a 'dear diary' that you could make public when it first started but nowadays, blogs are full of interactive tools and widgets and many are completely commercial in focus so I think that you need to more closely define your study.

    you can easily find traffic data on alexa.com a great tool

    Good luck.

    Matthew

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