Question

Topic: Advertising/PR

Is Organising Conference An Atl Or Btl

Posted by Anonymous on 10/18/2010 at 2:41 AM ET 125 Points
I want to know that organising a seminar or exhibitions comes under ATL or BTL ?
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  • Posted on 10/18/2010 at 7:41 AM Author
    ATL is above the line marketing and BTL is below the line marketing
  • Posted by Gail@PUBLISIDE on 10/18/2010 at 10:10 AM Accepted
    Still unclear about your question and what you're looking for from us.
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