Advertising/PR - Need "book of ideas" for bank ad campaigns. from Anonymous: MarketingProfs Question 35478

Question

Topic: Advertising/PR

Need "book Of Ideas" For Bank Ad Campaigns.

Posted by Anonymous on 10/20/2010 at 2:30 PM ET 500 Points

I need to find a resource for bank ad campaign ideas. Is there something like a Top 100 Bank Ads resource site? I'd love to see print ads, TV, radio, creative concepts, ideas...anything. There must be a website or an organization that gathers this type of info and builds a library for us weary graphic designers to access. I need banking ideas but would welcome other topics as well. I've seen samples from mediacenteronline.com but they only service television stations and I'm sure it's very pricey.

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Posted by SteveByrneMarketing on 10/21/2010 at 2:41 AM Member

I don't know of any such single resource, but I guess it's possible one exists. In the meantime, if you go to google "images" and enter "banking advertisements" you will see many print campaigns.

Hope this helps,

Steve
Posted by Jay Hamilton-Roth on 10/21/2010 at 12:01 PM Member

Have you looked at past year winners for the ABA Community Bank Awards (for example, https://www.aba.com/About+ABA/CommunityBankAward2007.htm) or look through issues of the ABA Bank Marketing magazine (https://www.aba.com/bankmarketing/default.htm)?

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