Question

Topic: Advertising/PR

Untapped Advertising Space Need Help, Analysis

Posted by Anonymous on 10/21/2010 at 5:12 AM ET 250 Points
I have tapped into an almost untapped opportunity. All platforms are open. National / super regional advertise appeal. Non subscription based circulation. Not mass or junk mail. Gross market is over 20mm households. <br />Over 18 months of research and testing. Ex banker / sales. Where do I go know? Who wants to partner / JV / Fund? <br />Serious only. [Email address deleted by staff]. Confidentialitiy agreement a must.
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RESPONSES

  • Posted on 10/21/2010 at 8:40 AM Accepted
    How much are you paying? What's in it for someone to participate? What skills do you need? Where/what country/continent?

    Need a lot more information if you expect serious responses.
  • Posted by BizConsult on 10/22/2010 at 10:00 PM Accepted
    Please elaborate - To add to mgoodman's query: What is the category or industry, business model, point of uniqueness or differentiation, target audience, benefits for the buyers, business objectives, marketplace environment and competitive situation?

    Can you post a link for a website and/or the results from the 18 months of research?

    Thanks
    -Steve
  • Posted on 10/23/2010 at 4:24 PM Author
    Thank you both for your responses. In response I will answer as much as prudent in this forum:

    Q: Where/what country/continent?
    A: Domestic U.S.

    Q: What's in it for someone to participate?
    A: The ability to get a clients' message to a premier, defined demographic in a manner that is not junk mail or spam. This will result in an increased ROI for the advertiser via print, web and mobile apps.

    Q: What skills do you need?
    A: Advertising / marketing co., AE. IT web. app. designer and manager.

    Q: competitive situation?
    A: Minimal to none

    Q: What is the category or industry?
    A: Advertising placement would be the simplest answer. The appeal / market is open accross muliple lines of consumer services and products.

    Q: ...point of uniqueness or differentiation, target audience?
    A: This is a discussion that requires a personal contact and confidentiality agreement.
    The market totals over 20 million households on a monthly basis. We are confident that capturing 3-5% of that market within the first year of full operation is realistic. I cannot stress enough the point that this is a non-subscription based model that is in place yet not currently utilized.

    Steve, if you want to delve further into this let me know.

  • Posted on 10/25/2010 at 5:11 AM Accepted
    Hi,

    The explanation sounds interesting and appealing. WOuld like to discuss in detail.... Let me know how we can get in touch with each other..

    Nishant
  • Posted on 10/25/2010 at 10:35 PM Author
    Thank you all for your responses. I hope that I have sparked some interest in this project and welcome the opportunity to discuss this further.

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