Know-How Exchange : Taglines/Names

I still don't get it. Who is the target audience? What country/continent? What's the benefit? Why might someone want your service? What's in it for them? How much does it cost? What does the target audience think it's worth? Do you have any hard research that suggests people want this?

It's really difficult -- maybe impossible -- to come up with naming ideas without understanding what it is you're trying to communicate with the name and to whom.

So you ask users for a whole load of their personal information and then suggest a number?

How about "Identity Theft Risk dot Com"?

I would say that usually people have a very clear idea of what a lucky number is to them. But say you suggest them a mobile phone number....how do they get it? In many countries you are given a number and you can consider yourself lucky enough if you get a choice between two or three numbers.

Lucky Dial
Call Me Lucky