Question

Topic: Advertising/PR

How To Attract Pitchside Board Sponsor

Posted by Anonymous on 11/9/2010 at 9:12 AM ET 250 Points
I have a large number of pitchside site for advertising signs, what would be the best way in marketing these. They range in size from 8 x 4 ft down to 4 x 2 ft
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  • Posted on 11/10/2010 at 11:44 AM Accepted
    Start by identifying your prime target customer. Who might benefit from this kind of advertising? What's the benefit for them? Develop some numbers and key benefits, then talk to some folks in the target audience to see if they have ideas about what it would take to get them interested.

    If you approach this as a series of exploratory interviews (and not sales pitches), you will probably be able to learn what it takes to sell the space. THEN you can craft a sales pitch from what you've learned.
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