Question

Topic: Advertising/PR

Promoting Houses For Sale. Where And How To Do It?

Posted by Anonymous on 12/1/2010 at 7:39 AM ET 250 Points
Hello I'm working for a Big housing development. We need to get more viewers up to our show office.
I am working out ways to promote us, so far I have worked out my targt audience to be 1st time buyers, newly wed couples and divorcees.
I want to know if anyone out there can help me with various ways that would be effective in reaching my target audience?? I have already thought off advertising at wedding fairs. Also I am trying to think off more people that would be included in my target audience?? thanks very much
Nathan
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 12/1/2010 at 8:09 AM Author
    A development of 2, 3 and 4 bedroom properties set within 1,000 acres of rolling countryside. THe development will have a golf course, schools and business centres our homes price from 115-240,000. Modern, sustainable, village life
  • Posted by Jay Hamilton-Roth on 12/1/2010 at 8:47 AM Accepted
    How does your price point compare to your competition? If it's similarly priced, you highlight what makes yours the better "package".

    If it's more expensive, focus on what make yours the right choice for your audience - whether it be living in the country or sustainable/quality living or a community of like-minded people.

    If it's less expensive - show why your pricing is truly a bargain (your $ goes further because...).

    Your target market is really people looking to buy a home in your area (and has the funds to do so). That means: people growing their family (who needs a 2/3/4 BR), people moving into your area, people changing employers, etc.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)