Question

Topic: Advertising/PR

Hippaa Marketing Release Form

Posted by hilary on 12/8/2010 at 2:59 PM ET 250 Points
I'm working on some marketing materials for a couple of clients in the medical field and we want to use testimonials from current and past patients. To do that, we need to have them sign a release allowing us to use their name, image and other information in our marketing efforts. I want to make sure whatever form we have them sign is legally binding and will protect my clients. Is there a form out there we can use or work off of?

Thanks.
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RESPONSES

  • Posted on 12/8/2010 at 3:46 PM Accepted
    Because of the nature of this specific use, I would recommend that you not rely on a bunch of marketing folks or a template that may have been designed for a different (or more general) purpose.

    This is a case where you should find a qualified attorney and let him/her create or adapt the release form.

    I am not an attorney and this is not legal advice.
  • Posted by hilary on 12/8/2010 at 3:50 PM Author
    I am contacting an attorney, but after scouring the internet for some "official" HIPPAA release form I wondered if there was something out there that I just wasn't finding. Thanks.
  • Posted by hilary on 12/8/2010 at 4:56 PM Author
    Thanks, Phil. I wasn't sure if we would need to use the exact words or not. That information helps a lot!

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