Question

Topic: Advertising/PR

Tracking Mentions In Print Media

Posted by stranger on 12/13/2010 at 12:18 PM ET 250 Points
Guys,

Can anyone suggest a reliable service to help track mentions in print media? Unfortunately and not surprisingly, we are also on a very limited budget.

Thanks,

S.
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RESPONSES

  • Posted by Gail@PUBLISIDE on 12/13/2010 at 12:23 PM Accepted
    Google News Alert is going to be your most budget friendly option. Other services are quite costly for many.
  • Posted by stranger on 12/13/2010 at 12:29 PM Author
    Gail,

    Thanks for your response.

    I use google alerts, but wanted info on tools that can help me track mentions in print media.

    I know services like Vocus help do that, but the cost is a problem.

    Thanks,

    S.
  • Posted by SteveByrneMarketing on 12/13/2010 at 1:12 PM Accepted
    BurrellesLuce was the standard for many years. Not sure if it still is.

    https://www.burrellesluce.com/
  • Posted by SteveByrneMarketing on 12/13/2010 at 1:14 PM Accepted
    exact page

    https://www.burrellesluce.com/Media_Monitoring
  • Posted by stranger on 12/13/2010 at 1:16 PM Author
    Steve,

    Thanks for your response.

    I've heard many good things about BurrellesLuce, but, again, the cost is a problem. I doubt I can find what I want on a budget though : )

    S.
  • Posted on 12/13/2010 at 1:18 PM Accepted
    You might investigate: https://www.meltwater.com/products/meltwater-news/
  • Posted by Markitek on 12/13/2010 at 4:11 PM Accepted
    I'm afraid you're not going to find a non-pricey service for this.
  • Posted by stranger on 12/13/2010 at 5:47 PM Author
    Markitek,

    I think you are right.

    Newslibrary.com seems useful to a degree.
  • Posted on 12/13/2010 at 7:22 PM Moderator
    What's the purpose of tracking these mentions? What's it worth to the client? I'm guessing it's just "nice to know" information that's worth very little. Maybe that tells you something.
  • Posted by bill.hoelzel on 12/14/2010 at 8:54 AM Accepted
    Note that NewsLibrary.com IS a low-cost solution -- it's only $199 a year for up to 500 articles. That's 40 cents per mention.

    The URL is https://verify1.newsbank.com/cgi-bin/ncom/NewsLibrary/ec_register.

  • Posted by stranger on 12/14/2010 at 11:27 AM Author
    Bill,

    Thanks for your feedback.
  • Posted by Gail@PUBLISIDE on 12/14/2010 at 12:23 PM Member
    You all are right -- lots of good resources out there, but most charge a bundle.
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