Question

Topic: Advertising/PR

Offering Free Wine To Customers On A Flyer

Posted by Anonymous on 1/23/2011 at 2:20 PM ET 25 Points
Hi
We have a wine shop selling Georgian wines, which is a fairly new product to most wine drinkers.
We want to do a flyer offering either :

Free delivery if purchasing a box of 6 bottles of wines
Free bottle of wine when purchasing a box of 6 bottles of wines

Is this a good offer?
will it attract people to visiting the shop?

Background. Recently opened an online shop geowines.co.uk selling georgian wines.

we currently stock 20 shops in London with our products and they are doing well.

we want to reach out to Russian people living in the UK to let them know where they can buy these wines.

We were thinking if we produce a few hundred flyers and posted them around areas where we know are frequented by Russian people in the UK eg. local shops etc.

Obviously we would like to get everyone buying the wines not just the Russian population in UK.

Is this the best way of trying this type of advertising and is an offer good enough to make the flyer work for us.

www.geowines.co.uk
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RESPONSES

  • Posted on 1/23/2011 at 5:31 PM Author
    Hi Phil and thanks for the feedback on the website, we have made all the changes as suggested by the mp forum. However I did not put references for resources to claim of Georgia been the birthplace of wine. It is there now.
    Thanks for the feedback on the flyers, i see what you mean. There's no one way to do this, so I will keep track of the ways we try. Thanks
  • Posted on 1/24/2011 at 12:34 AM Member
    Dear i like your website ,
    In fact I want to advice you to use E -marketing tools for next level
    It is lower cost with high and better results , so you can use ( E- flyer ) to
    A larger number and a specific slice from your customers .

    Some of tools :

    Emails : start to build your database
    SMS : use your target market
    Apl i- advertising it is good and low cost
    And good luck
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