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Topic: Advertising/PR
Promoting A Niche Brand Where People Are Ready To Learn
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Please suggest me a marketing plan to launch the brand timberland in a tier1 city where there are no competitors except for woodland which is a copy of ours. Our tag line is like'nature needs heroes' most of our products and even stores are made out of recycled stuffs. Which is the best way to communicate this to customer and how can we design the brand launch .