Question

Topic: Website Critique

Please Critique Our Landing Page

Posted by mhowell on 2/2/2011 at 11:28 AM ET 250 Points
We are in the process of promoting a webinar for quality management software. If you were to land on this page and you were the target market we were trying to reach, would you want to sign up for this webinar?

https://resources.waccg.com/quality-management-solutions-webinar/

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RESPONSES

  • Posted on 2/2/2011 at 11:37 AM Accepted
    A few ideas:

    1. Why are there 2 places to enroll? It's confusing. I would remove the link and just use the form.

    2. Reduce the fields on the form - name, e-mail, company.

    3. Swap the social media icons and the whitepaper so that the whitepaper offer is directly under the signup form.

    4. The thumbnail on the YouTube video is extremely grainy. A high-res image would help.

    5. The headline seems pretty generic. What kind of business costs?

    6. The paragraph at the bottom is distracting.

    I would also suggest using ConceptFeedback.com for some more in-depth recommendations. The members there are experts in landing page optimization.

    Good luck!

    Andrew
  • Posted by mhowell on 2/2/2011 at 12:27 PM Author
    Andrew,
    I really appreciate your feedback! Also thank you or introducing ConceptFeedback to me, I will definitely check them out!

    Thanks again!
    Melanie.
  • Posted on 2/2/2011 at 12:33 PM Member
    My pleasure, happy to help!
  • Posted by charles.burrows on 2/3/2011 at 4:07 AM Member
    My "instant reaction" was:

    1. Increase the font size of the copy in the centre - it's too fiddly and there is too much to read.
    2. Give the signup box greater standout - maybe use an outline?
    3. Make the central pitch message, "sign up for our webinar", and separate out the fact you get the free whitepaper by moving that part of the copy below the signup box - doesn't make sense that you've mentioned the free whitepaper up top then showing it at the bottom of the page.

    Hope that helps!

    Cheers
    Charles
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