Question

Topic: Advertising/PR

Headline On Leadership And Excellency

Posted by Anonymous on 2/8/2011 at 2:03 AM ET 125 Points
Hi,
Im looking for headlines on Leadership and excellency for a pharma company. They are a leader in manufacturing of their product and have acquired many companies that makes them the market leader now. The headline must focus on these aspects


It should be very catchy.


Thanks a ton!!

Jas
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RESPONSES

  • Posted on 2/8/2011 at 7:11 AM Accepted
    Aren't they the ONLY ones who manufacture their product? If so, "leader" may not be the right word to describe them. (Who are they leading? Who is following?)

    I think we need to understand what you're really trying to communicate and the basis for the claim.

    Leadership and excellency sound like empty claims for internal consumption, not benefits for customers or end-user consumers.

    What's the objective? Who is the intended target audience?
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