Question

Topic: Advertising/PR

Btl Activation Ideas For Marketing A Soft Drink

Posted by Anonymous on 2/10/2011 at 1:27 AM ET 25 Points
Hi all, i'd like some ideas on how to conduct below the line promotions for a global soft drink especially in horeca (hotels, restaurants, cafes), we can include supermarkets, clubs, colleges etc. All creative ideas are welcome..Thank you

Lyn
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  • Posted on 2/11/2011 at 2:18 AM Author
    Thanks for that Phil, the thing is this soft drink is a global brand, its already stocked, its just that they have a new campaign around it with a new slogan so just creating a buzz in horeca is the main focus
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