Question
Topic: Advertising/PR
Marketing For Investments
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I am currently studying the advertising of investments by private banks and wealth management companies.
From my research so far I have determined that marketing in this industry usually comes directly from the banker to the client via telephone, emails or by sending out marketing material in the post.
Materials such as 1 page fact sheets and brochures are common tools.
I am trying to develop a more innovative way of marketing investment products (mutual funds, bonds, cash deposits) to private clients and was looking for some suggestions as to what products/vehicles could be used.
My background is more in finance so do not have a lot of experience in marketing.
Any suggestions welcome.
Thanls
Euan