Know-How Exchange : Advertising/PR

"25 Years Worth of Thanks"

Log it ... 25 years of quality homes, and counting

25 years: Just another ring.

Home Sweet Log Homes

Bold and cocky did you say?:

Celebrating our 25th: Wood is the new silver.

Celebrating our 25th: Only redwoods last longer.

25 years: Mother Nature provided. We perfected.

25 years of perfecting Mother Nature.

ABC Custom -- Crafting quality log homes since forever

ABC Custom -- With wood this good, who needs Viagara?

I'd stick to a slogan that addresses the benefit you provide rather than the fact that you're a 25-year-old company.

It can still be edgy, but you have just a limited number of words people will remember, and you're better off having them remember an important benefit of dealing with you/buying your product than the fact that you're an old company.

Being old is a two-edged sword. It says you've survived longer than most, but it also suggests you're not very modern/contemporary, and some people in your target audience may value the latter more than the former.

For consideration:

No log jams here; providing natural homes for 25 years and still rocking it!

Best,
jag
MarketBase

Hi, I would stretch on the fact that you are long time in business.
Perhaps:
Log Home since 1987.
A silver anniversary, always golden deals!

25 years of being better.
Log Home since 1987.

Celebrating our 25th: our silver anniversary, your golden deals!

I'm not sure consumers ever see the value of a 25th anniversary celebration for any company -- unless you're rolling back prices to what they were in 1987 in your ads.

Still, I agree that it's a good sign when a business persists for 25 years. But in the case of a homebuilder, what I want to know is how your first log HOMES are doing.

Is the first one still standing -- and are those buyers still happy? If they've moved out, then tell me about ANY ONE of your first buyers in 1987 -- is one of them still living in their log home and still happy with it?

Show me one of those "first-year" buyers, and let them talk about their satisfaction with a log home. Do they do less maintenance -- less roofing, no siding, no exterior painting, and so on? Are their energy bills lower? Is their indoor world quieter because the construction is more solid than any home they've owned before? Do their friends see them as "pioneers" in a more environmentally-friendly home?

Those are the benefits of your log homes that those owners have been measuring for the past 25 years. And that's what I want to hear about, as a consumer considering a log home.

Now once your prospects (those newspaper readers) hear your first customers speak about their 25 years in a log home, then your message and your headline about 25 years in business will mean something.

Maybe your headline could then say:

"Since 1987 -- and our first homes are as good as our last."

OR

"People have loved log homes for centuries. Our customers have loved them since we built our first one in 1987."

See my point? It's not your company's endurance that consumers will find interesting; it's your product's endurance.

I may not be right, but I hope you can celebrate your anniversary in a way that readers can appreciate. Your 25 years in business aren't like a plumber or auto repair shop, who has been fixing things over and over for a long time.

Your product is really unusual: it lasts! Tell them that!