Question

Topic: Advertising/PR

How To Convey A Two Word Name To Be Used As One

Posted by Anonymous on 4/14/2011 at 11:35 AM ET 250 Points
We have a face to our brand, Flaunt by Faith Nicole. My question is about how to convey to reporters that any quotes in pr releases should use both names. My problem is they want to use Nicole and the last name.
any suggestions?
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RESPONSES

  • Posted on 4/14/2011 at 1:33 PM Author
    Thank you for your comments. However, I am talking about quotes we place in our press releases. For example,
    "We are very excited about the new color collection," Designer Faith Nicole said.
    When the reporter reprints the press release because of their training they usually change this to read

    collection," Nicole said.

    This is the question. How do I convey that Nicole is not her last name and the two must be used together? Is their a precedent for instructing someone to use both names or do I simply put in at the bottom of the page.
  • Posted on 4/14/2011 at 2:51 PM Accepted
    Reporters have to follow their publication's style book. And if the style book says they have to use last names when citing the source of a quote then you better provide them with a last name.

    I thought Nicole was the last name too when I read your post. What you'll have to do is make it clear that the speaker's name is Faith Nicole [Lastname] (or whatever it is) and that she is representing/speaking for the business named "Flaunt by Faith Nicole."

    They are not likely to change their style book for you, and you still want the quotes to show up. So give them the last name they need (and that you want them to use when attributing a quote).
  • Posted on 4/14/2011 at 3:06 PM Author
    Thank you for your kind response. I guess I was hoping their was an end run out there I could use to get around the style book. I know when I was in college, we were talk to do the same but my client just doesn't want her last name used.

    As I said, thank you for your answer.
  • Posted on 4/14/2011 at 3:17 PM Moderator
    You could always hyphenate Faith-Nicole and pretend that's her last name. Give her name as Marie Faith-Nicole, and maybe you'll end up with what you want!
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