Question

Topic: Advertising/PR

Packaging For Sanitary Pad

Posted by Anonymous on 4/16/2011 at 3:45 AM ET 50 Points
Hi,

We're trying to enter the market with a low cost sanitary pad option to a really low cost African market.
We have a quality product. And would like that to relect in the product. But we also dont want it to look "expensive".
Have been reading a few books on colour management, etc. but havnt found a solid place to start. Any ideas?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 4/16/2011 at 11:20 AM Accepted
    I have years of experience in this category, but all in the United States. Phil is giving you good advice.

    Consumers in the category have different attitudes and preferences in different locations/cultures, so you really do need to do the research where you are. Advice from other cultures, countries or continents will only give you bogus (and irrelevant) input and probably lead you to bad decisions.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)