Question

Topic: Customer Behavior

Scrolling

Posted by Anonymous on 5/11/2011 at 11:12 AM ET 125 Points
Hi

I am looking for some opinions on the customer behaviour in relation to page scrolling, for both home page and product page.

Stats show the longer the homepage the lower the click through but is this true of all site as i have only had experience with Fashion.

Does it / could it make a difference on the product page, or as a web user does it even matter?

Thanks in advance

Brad
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RESPONSES

  • Posted on 5/11/2011 at 11:26 AM Accepted
    Shorter pages/less scrolling will always get greater click-through, as long as the copy and offer are compelling. (If the shorter page is less interesting, you can't expect greater click-through.)

    And when you do have longer copy, you need to insert multiple action buttons, so that the reader is never far from an opportunity to take the desired action. When it's out of sight, it's out of mind.
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