Question

Topic: Advertising/PR

How Much Ooh Advertising ?

Posted by Anonymous on 6/7/2011 at 7:45 PM ET 250 Points
I would like to know what the experts think is the correct percentage of a media budget should be spent on OOH advertising. I realize this would be a generalization, and would vary on the product being sold, but what would be the rule of thumb.
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RESPONSES

  • Posted on 6/7/2011 at 7:55 PM Accepted
    What's OOH advertising? (Out Of Home?)

    Without knowing that it's pretty hard to give you a guesstimate of the percentage. It's probably somewhere between 0% and 65%, but that would depend on the category, of course. In some categories it might be more. :)
  • Posted on 6/8/2011 at 5:50 PM Accepted
    I agree with Phil. It just depends on so many different variables. I would sit down and talk to several different ppl that can help you...that is offering their services to you and pick their brain. Or just start slowly and see what brings in the best.
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