Know-How Exchange : Customer Behavior

Hi Brad.

My Answer to both of your questions is BIG "YES".

Customers are always ready to write what they like. If you will give them an option to write it on your website, you can closely watch them and if require control them also. But in such a high technology social world, almost every person uses facebook, orkut, twitter or any other type of social network site. They will post their views there. You can not cover all social sites.

Incentive bases review schemes are in fashion. Ever since the customer feedback has become important part of marketing analysis, such schemes are launched by every second creative marketer.

If you are targeting male customers to write a review for you. You need to have such products, customers who buys those products and then you need to communicate the incentive schemes for writing reviews. As you already have plenty of female review writers, run a campaign specifically which will communicate them the message like

let us know to make us wear you better or let us know how you would like to dress etc etc etc.. their are plenty of ways to invite people to write reviews.

I hope this will help you.

Nishant Manchanda