Know-How Exchange : Advertising/PR

My first thought is the video is too long. People are unlikely to watch the whole video all the way through.

Does your clinic cater to people who are non-native English speakers? If so, use closed captioning for other languages and don't leverage so much on showing English words.

Wearing my consumer hat, I found it informative. While I personally had no need for the service, I learned about something that I didn't know much about and personally I did not object to the length.

Where do you intend to use this video? Will it become a TV ad or will you use it online only? If you use it online, I don't believe the length will be an issue.

If you plan to use it on TV then obviously it would need to be much shorter and condensed in order to get your point across.

I'm assuming that if you intend to use this in other languages you will change the layer that contains the English words.

I think it is good.

I hope this helps,

Andy Fracica

I wouldn't ask for feedback until it's finished, but since you did....Because the pacing is slow, it is a little long (I'd speed up the VO considerably. Nobody speaks that slowly and mechanically. Sounds like they're reading).
But before you get there, overall it just seems a little juvenile for such a grown-up subject. What demographic are you trying to reach here?

The narrative makes sense, so the script story is pretty good. But I'd make the graphics work WITH the script better; they need to be visually more dramatic in size, action, etc. For example, all the people are the same size most of the way. I'd definitely utilize Grandma better; show HER dressing well, show HER planting, show HER actually interacting with children.

The subject looks (and sounds) like she's 25 the entire time, so making the leap to her aging doesn't work visually.

Why are the clouds the same shape and size as the thought bubble?

There is way too much text onsceen as well. There should be some better animation relative to what's being said rather than replicating it.

The illustration is nice...just needs more of it, and needs to be pushed to integrate better.

Here is the critic...

1. It's too long
2. Not attracting me to watch it completely.
3. not able to trigger enxity in me initialy. i was founding it as a cartoon show
4. Script is like a narration - make it an interactive conversation. This will involve your audiance with you from very first minute and would be enough to keep them interested through out the video. The style of asking thought provoking question will also help your audiance to do virul marketing in the same way. Virl marketing is what a marketer always aim for to get better ROI.

Rest all points related to looks, animation etc are covered by our friends in their respective response.
Hope this will help you

Nishant Manchanda
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