Advertising/PR - Sponsoring a day at a conference from Anonymous: MarketingProfs Question 37424

Topic: Advertising/PR

Sponsoring A Day At A Conference

Posted by Anonymous on 8/18/2011 at 3:39 AM ET 250 Points

My client is sponsoring a day at a medical conference. I am looking for creative promotional ideas

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Posted by mvaede on 8/18/2011 at 10:54 AM Accepted

Assuming you mean memorable when saying creative !
because if creative means wild, please contact me directly and I'll share a few idea that will be remembered, but might not be memorable....

Generally speaking, business customers look for practical, fun, productive tools and ideas. So IMHO your promotion should be in line with this.

But not sure if you're looking for a theme, promotional items or a way of spreading the word. Please let us know and this community will be able to assist you further.

Mikael
B2B Marketing
Posted by Jay Hamilton-Roth on 8/19/2011 at 9:00 AM Accepted

What does your client do specifically?
What type of conference? Located where?
Who specifically are the attendees?
Is your client's offering already well-respected? If not, why not?
What's your client's budget?
What other promotions has your client done? If any, why not repeat them?
Posted by kannanveeraiah on 8/27/2011 at 4:12 AM Accepted

What you (or your client) want to promote - "The Medical Conference" or "Your Client's Business" ?
Posted by michael on 9/2/2011 at 2:39 PM Accepted

You could give away iPads preloaded with this year's PDR.

You could do a drawing for a trip to the next international conference.

It's hard to say without more detail.

Michael