Question

Topic: Customer Behavior

Customer Relationships

Posted by Anonymous on 10/1/2011 at 9:06 PM ET 50 Points
In what ways could I "communicate effectively with my customers to satisfy their expectations"??
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/2/2011 at 9:42 AM Accepted
    It depends -

    - what is your business?
    - who are your customers?
    - what are their needs/expectations?
    - how do you help solve their needs/expectations?
  • Posted on 10/2/2011 at 9:49 AM Author
    I want to open up a sport wear and accessories shop so my target audience would be from like the age of a 1 year old right up until the elderly. And I would assume that having a sports shop isn''t a necessity probably more of a emotional need for the customer to feel good about themselves maybe?? And only expectation I could think of was to have a fast a d efficient service, answer and deal with all enquiries as best I can and never forget the customer is always right even when their wrong???
  • Posted on 10/2/2011 at 10:05 AM Accepted
    Your target audience is way too broad. Focus your effort on a group you can really serve well. Better to get a 100% share of a narrow audience than a 0.00001% share of a big one. It costs a lot less to create awareness among the narrower audience too.
  • Posted on 10/2/2011 at 10:16 AM Author
    So would 1 to 35 be more reasonable or would you still say that my target audience is too big?
  • Posted on 10/2/2011 at 10:16 AM Author
    So would 1 to 35 be more reasonable or would you still say that my target audience is too big?
  • Posted by Gary Bloomer on 10/2/2011 at 5:39 PM Accepted
    No one-year old has buying power, let alone power of choice, so please, let's drop all this talk about customers from the age of 1 to whatever.

    You'd be better off targeting sports-related buyers between the ages of 15 and 50. Or 50 plus. Or a group within this demographic because, as outlined above by Michael Goodman, your audience is far too broad.

    Similarly, the range "sport wear and accessories" is again far too broad. It's better to be known as the supplier of a certain range of sporting goods that are bought year in, year out than it is to be a supplier of a wide and vague category.

    Find a group of DEDICATED sports buyers and cater to their needs. People that are dedicated (or, some might say obsessed) with their sport buy all things related to their pursuit of that sport, be it golf, tennis, hockey, base ball, football, or soccer. Golfers spend BILLIONs of dollars each year on all kinds of golf related stuff. Tie in to any of these markets and serve them well and you'll go far.
  • Posted on 10/5/2011 at 4:16 PM Accepted
    You must be different and you must be superior. In the sportswear and accessories category, your competition is online. So as a retailer, you have to differentiate yourself by the experience of shopping in your store versus the products you sell. Your customers will be able to get better products at cheaper prices as long as they are willing to order them online and wait for delivery.

    What your potential customers cannot get online is touched by another human being. Empathize, congratulate, commiserate, and laugh with your customers. Your customers should feel like the people who work in your store are making them healthy through osmosis, physically and spiritually.

    Good luck
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