Question

Topic: Website Critique

Is My Site Ok & What Is A Good # Of Hits?

Posted by Anonymous on 10/2/2011 at 3:38 AM ET 250 Points
Hi, i have recently made a Doctor Who website called My Tardis Blue. My website shows all the Doctor Who Episodes online for free and also allows you to download them. Is my site good and what is a good amount of hits for it?

My site is at www.mytardisblue.com

Thanks

Josie
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  • Posted on 10/2/2011 at 5:50 AM Member
    What is the purpose of the site?
    --Do you want to connect with other fans?
    --Are you planning to generate revenue in the form of memberships? Advertising? Charge-per-download?

    The site just looks as if they are downloads/views of Dr. Who. What distinguishes your site from other sites offering the same opportunity to view episodes for free? I don't see any content, i.e. interviews with the stars, production notes, things that would bring visitors back and recommend the site to their friends.

    As for the design of the site, it looks as though it is a pre-designed template. The logo/header looks as though it is a standard Windows system font, with no real effort to develop a brand identity for the site.

    The survey is completely unecessary. You can collect email addresses from visitors and find out how they were referred to you ( to track the effectiveness of your marketing and advertising).

    To give the site interactivity, connect with Facebook (which I see you have a "Like" box), Twitter, MySpace, etc. That will allow for exchange of comments and thoughts between visitors and will also allow visitors who "like" you to introduce the site to their friends. Trust me, you will find out the good, the bad and the ugly about your site through social networking sites.

    Back to the design, the site appears to be designed on a very limited budget. This causes me to wonder if you are paying the producers of the show for the rights to offer these episodes, which is extremely expensive. If not, I would suggest you find out how to acquire these rights ASAP. Just because you downloaded these episodes for free or even paid for the downloads, does not give the right to rebroadcast them on your web site. These rights are very specific! You or visitors don't want to end up in court!

    Building a website should only come AFTER taking alot of issues into consideration. Ideally it should come after writing a well thought out business plan. Web sites are relatively easy and inexpensive things to build, especially with the proliferation of online web design tools and templates (the "thorn in the side" of most designers and developers).

    Remember, the web site is a method of conducting a business. The BUSINESS has to come before the web site, not the other way around.
  • Posted on 10/2/2011 at 6:06 AM Member
    Also, as to the question of the number of page views (not hits) the page garners that would be considered acceptable, that depends on what your goals are, how you market the site, etc.

    Again, all these questions should be addressed in your business plan. Your business plan should spell out how much traffic you would like to see, how you plan to drive traffic to the site and the timeframe you plan to reach that goal...
  • Posted on 10/2/2011 at 8:12 AM Moderator
    I presume you have the legal right to distribute the content on your site. If not, that would be a show-stopper.

    And as for the number of hits, I agree with designerdawnie. It really depends on your business plan, your goals and your marketing effort. Without any marketing, you should probably not expect many hits. Single digits wouldn't surprise me. After all, how will your target audience even know you exist?

    The site itself? Boring, but perhaps adequate for your [undefined] objectives.
  • Posted on 10/2/2011 at 8:31 AM Author
    Hi everyone, I think you need to be more positive about this as you're all just being negative and basically saying its bad! You obviously don't understand Doctor Who and should not be making any assumptions about the show, as for a dr who fan this site is gold! I have had several emails saying this. Also i do get several thousand hits a day showing that people do know the site exists. Oh and the distribution is through other companies called megavideo as well as VideoBb, i simply embed these videos into my website, making them all in one place and easy to access.
  • Posted on 10/2/2011 at 9:50 AM Moderator
    I will accept your assessment, Josie. So why did you post the question?
  • Posted on 10/2/2011 at 2:49 PM Member
    Josie, this is a web site for marketing professionals, hence the name of the site, marketingprofs.com. We took the time to offer our help, free of charge. We have nothing to gain by being what you consider to be "negative." Again, YOU asked us for a critique, which is what we gave you.

    The topic of the web site, whether it's Dr. Who or a retail store or an informational site, has to have a differentiating factor as well as appropriate content. As I mentioned earlier, there are a lot of web sites where you can download the show's episodes. The key to making your site successful (lots of visitors, repeat visitors and visitor referrals) includes following the guidelines we suggested.

    If you are, in fact, starting a business, then criticism, no matter how big or how old your business is, will be a fact of life! Were you looking for real guidance or were you looking for compliments?
  • Posted by Gary Bloomer on 10/2/2011 at 4:06 PM Accepted
    "I think you need to be more positive about this as you're all just being negative and basically saying its bad!"

    Hmm. Look, if you simply want a pat on the head and to be told how clever you are, then alas, you've come to the wrong site.

    "You obviously don't understand Doctor Who and should not be making any assumptions about the show, as for a dr who fan this site is gold! I have had several emails saying this."

    This is as may be but, the people offering their expertise here DO understand marketing and sadly for you, those are the opinions you're going to get. And the people telling you your site is gold, that's great, but you're not selling anything, so what are you getting out of this?

    "Also i do get several thousand hits a day showing that people do know the site exists."

    Hits are great. But you're STILL not selling anything.

    "Oh and the distribution is through other companies called megavideo as well as VideoBb, i simply embed these videos into my website, making them all in one place and easy to access."

    This statement proves how clueless and how naive you are and I'm telling you this for your own good.

    The fact that you're linking to another site is irrelevant.

    Unless you have sought (and gained) written permission that EXPRESSLY gives you the legal rights to link to and to display, distribute, and benefit from your use of the intellectual property of the content owner, producer, and distributor (which in the case of all episodes of Dr. Who is BBC Television), by linking, even to other people's sites, you are extending the breach of copyright, which means you are at fault and which also means you are in violation of international copyright laws.

    Ignorance of the law (and arrogance of distribution) is NOT a defense and in a court of law, should it come to you being prosecuted, you wouldn't have a leg to stand on.

    If you want to link to Dr. Who content that's available online, do so through the BBC's YouTube page https://www.youtube.com/bbc (note that this page may not available to Internet users in the United States).

    However, if you insist on using Dr. Who material from other sites, and before you get all prissy about my opinion on copyright (which, I can assure you is about
    as realistic an opinion on copyright as you'll find without having to pay for it), read the details about copyright pertaining EXPRESSLY to Dr. Who in this link: https://www.bbc.co.uk/doctorwho/s4/faq/copyright.shtml

    The BBC's copyright notice is as follows:

    "Copyright Notice

    All rights, including copyright, in the content of these BBC web pages are owned or controlled for these purposes by the BBC. In accessing the BBC's web pages, you agree that you may only download the content for your own personal non-commercial use. Except where expressly stated otherwise, you are not permitted to copy, broadcast, download, store (in any medium), transmit, show or play in public, adapt or change in any way the content of these BBC web pages for any other purpose whatsoever without the prior written permission of the BBC."

    Remain on the right side of the law and you'll do better.
    But if you continue with a "publish and be damned" mentality you could find yourself in a lot of trouble.

    To distribute this BBC content and to do so LEGALLY,
    you need to contact the Executive Director for Dr. Who, who in this case is Steven Moffatt (https://twitter.com/steven_moffat). You can also find him here: https://www.stevenmoffat.net/

    Good luck to you.
  • Posted on 10/2/2011 at 6:06 PM Author
    I am absolutely sure that it is not copyright as i have emailed the various sites that provide the episodes and they have said that they have contacted the BBC and made sure. But thanks anyway for your concern!
  • Posted by Gary Bloomer on 10/2/2011 at 6:35 PM Member
    Look, I hate to flog a dead horse here but know this and note it well: by duplicating the content of another website WITHOUT WRITTEN PERMISSION (from the BBC) you are most definitely in breach of copyright. What another person from another site has told you is neither here nor there: they could tell you that there's a man in the moon if it would cover their ass, but you—YOU—are responsible here for a violation of international intellectual copyright law.

    Unless you have an agreement IN WRITING from the BBC, between YOU and the BBC, you have NO PERMISSION to distribute, display, or show ANY content to which you do not have the legal rights.

    You now continue down this road AT YOUR OWN RISK.
  • Posted on 10/3/2011 at 4:50 AM Member
    joeg1997,

    For your information the information below is taken from the BBC website. I think you should tkae note.


    Reproduced from the BBC terms and conditions on the BBC website.

    2. General prohibition of use and intellectual property rights

    2.1 Unless otherwise expressly stated in the Additional Terms of a particular BBC Online Service:

    2.1.1 you may not copy, reproduce, republish, disassemble, decompile, reverse engineer, download, post, broadcast, transmit, distribute, lend, hire, sub-license, rent, perform, make a derivative work from, make available to the public, adapt, alter, edit, re-position, frame, rebrand, change or otherwise use in any way any BBC Online Services and/or BBC Content in whole or in part on your product or service or elsewhere or permit or assist any third party to do the same except to the extent permitted at law ("Restricted Acts");

    2.1.2 all copyright, trade marks, design rights, patents and other intellectual property rights (registered and unregistered) in BBC Online Services and/or BBC Content shall remain vested in the BBC or its licensors; and

    2.1.3 the names, images and logos identifying the BBC, its licensors or third parties and their products and services in BBC Online Services and/or BBC Content are subject to copyright, design rights and trade marks (registered and unregistered) of the BBC or any other relevant third party or licensor.

    2.2 Except as expressly stated in the Additional Terms of a particular BBC Online Service, all BBC and/or licensor rights (including copyright, trade marks, patents, design rights and other intellectual property rights) in BBC Online Services and/or BBC Content are reserved by the BBC as owner or on behalf of licensors as licensee, as appropriate and nothing in the Business User Terms operates to transfer or licence these rights to Business Users. For the avoidance of doubt, nothing in the Business User Terms will operate to transfer or license any rights owned by the BBC in any BBC trade marks or logos and any rights owned by the BBC as owner or on behalf of licensors as licensee as appropriate in BBC Content.

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