Question

Topic: Advertising/PR

What Should I Call My French Shabby Chic Shop?

Posted by beverly0401 on 10/9/2011 at 7:32 AM ET 250 Points
i am going to open a french shabby chic shop, that sells french furnishings and other little french accesories as well. i preferably want the name in french, i am going to be having flowers as a border around the shop, and my name is zara and my nickname is zaar or ariel, i want something pretty but catchy and easy to remember and say thanks!!
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RESPONSES

  • Posted on 10/9/2011 at 9:28 AM Accepted
    Where is the shop going to be? Who are your prime customers likely to be? When/why does your target audience shop for the kinds of furnishings and accessories you'll have in the shop? How do they decide what/when/where to buy these things?

    Your marketing plan -- and the name -- needs to motivate your target audience, so it's important that we understand who THEY are, where they live, what their values, attitudes, habits and practices are, what other brands they buy, where they usually shop, etc. The more we know about them, the better job we'll be able to do coming up with a great name.

    Share what you know about them and some details of your marketing plan. How are people going to learn about your shop, or is this a case of "If you build it they will come?"
  • Posted by Jay Hamilton-Roth on 10/9/2011 at 10:02 AM Accepted
    Très Shabby
    Cabane
  • Posted on 10/12/2011 at 4:41 PM Accepted
    How about La Maison de Zara or Les Trouvailles de Zara
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