Question

Topic: Advertising/PR

Help With Fashion Outlet Store Promotion Ideas

Posted by Anonymous on 10/17/2011 at 7:48 AM ET 125 Points
Dear all!

I am working on the promotion and marketing of the first fashion outlet center project in one of the Post soviet countries. It's a very exciting project as most of the audience is very curious about this type of the retail center.

I have some general ideas in mind, but if you could help me out with some bright and unique thoughts about promotion of such retail project, that would be greatly appreciated. The construction of the projects will start in the nearest future, so the outlet could be opened in the second half of next year. What are the best ways to advertise at the construction stage besides usual media?

Many thanks
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RESPONSES

  • Posted on 10/31/2011 at 8:43 PM Accepted
    I think you will find the company I work fro VERY interesting. This is not something many people have yet and It is breaking into the market in a big way.

    It is viral promotions on Facebook and viral marketing campaigns. They can be integrated on to the web as well.

    They are viral promotions where people can generate a coupon and then they have to like the page and share it in order to generate it. You will get viral marketing and tracking of in store purchases. Check out our website and sign up for the free account and I will send you more information. You are our exact match for this type of advertising.

    Best,
    Erica
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