Website Critique - Please give feedback on the site: luggageshop from Anonymous: MarketingProfs Question 37854

Topic: Website Critique

Please Give Feedback On The Site: Luggageshop

Posted by Anonymous on 10/18/2011 at 4:22 AM ET 250 Points

Completed the site;

luggageshop.co.za/index.php/

Thanks

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Posted on 10/18/2011 at 7:41 AM Moderator

Not sure what you are asking. The site seems to be a single page with a large image.

Is the name of the company LS Luggage Shop? I'd drop the LS at the beginning of the name unless it's important for some reason. (It's not in the domain name.)

The image is 100% male. If that's intentional, it's probably OK. If your target audience includes women, then I'd look for an image that says so.

The briefbag shown near the words "Adapts to any job" makes it look like you sell one item that adapts to any job. If your product line includes a range of different items, then this particular briefbag and claim ("Adapts to any job") are misleading when used this way.

Hope this helps.
Posted by Jay Hamilton-Roth on 10/18/2011 at 9:35 AM Member

Also - why are you targeting South Africa? If you're online, presumably you're willing to sell to anyone in the world.

Since you're selling commodity products, why should someone purchase from you (instead of any of your competitors - both in local stores and online)? Why should they trust your offer? Many of your web pages (including testimonial) seem to be missing.
Posted by Gary Bloomer on 10/23/2011 at 5:57 PM Member

You need to talk about your customer FAR more than you already are.
Posted by Veslebert on 10/25/2011 at 2:04 PM Member

The site is down!
Alberto