Question

Topic: Customer Behavior

Self-selection Segmenting

Posted by Anonymous on 10/18/2011 at 8:56 AM ET 250 Points
Can someone explain to me the concept of self-selection segmenting? Is this when a marketer portrays a broad message that consumers then choose to partake and 'select' themselves for the product/service? What are some examples of companies using this type of strategy in their marketing techniques?
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RESPONSES

  • Posted on 10/18/2011 at 10:02 AM Accepted
    Great question. There's a whole section in Smart Tools: High-Performance Landing Pages (https://www.marketingprofs.com/smarttools/tool/17) about this, including several examples.



  • Posted by Gary Bloomer on 10/23/2011 at 5:25 PM Member
    To answer your main question, yes.
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