Question
Topic: Advertising/PR
Online Advertising In Canada?
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I represent European web design & development company. Currently we are looking to start our business in Canada, therefore, we are in need to advertise online and generate traffic to our website.
The dilemma we have at the moment is - where to advertise? Currently we are considering Google AdWords, theStar.com display ads, maybe also theglobeandmail.com...
I am asking this question, because I recognize the importance of cultural differences, and it seems that they are significant - what works for us in Europe might not work at all in Canada. Maybe someone has an experience to share regarding this issue!
What specific type of online advertising / specific website could work in your opinion?